Warning over World Cup drinking ) - An alcohol awareness charity has questioned whether booze needs to be a “central feature” of the World Cup.
Alcohol Concern said drink and football have become closely linked, and there are many “forces” during the much-anticipated sporting event which encourage people to drink too much.
A briefing note written by the charity on the World Cup said: “Over time, football and alcohol have become closely entwined at all levels, and officially endorsed.
"Alcohol companies have been keen to associate themselves with the sport, and it’s now rare to watch football on the television without being exposed to various forms of alcohol marketing.
"It is difficult to reconcile football’s potential for creating and promoting healthy and active lifestyles with the volume of alcohol marketing associated with the sport
"During an England World Cup football match in June 2010, an estimated 1.6 million children aged four to 15 years old viewed alcohol adverts aired in the commercial breaks."